Marketing & Growth Manager at West Africa Vocational Education (WAVE)

Location: Lagos
Employment Type: Full Time
Experience: 4 to 6 years
Salary: ₦500,000 monthly plus performance based commission
Application Deadline: 15 November 2026

Job Overview

West Africa Vocational Education (WAVE), on behalf of its client, is recruiting a Marketing & Growth Manager (Offline Marketing & Partnerships) in Lagos.

The successful candidate will drive revenue growth for a growing confectionery brand specialising in baked goods, confectionery products, and event services.

The role focuses on developing corporate partnerships, securing event related business, expanding retail distribution, and implementing offline marketing initiatives. The successful candidate will identify commercial opportunities, negotiate partnerships, acquire new clients, and develop relationships that generate recurring orders and sustainable revenue.

Candidates should have between four and six years of experience in marketing, business development, sales, partnerships, or a related commercial role.

About the Hiring Organisation

West Africa Vocational Education (WAVE) is recruiting on behalf of a client operating in the confectionery and food services industry.

The client is a growing brand specialising in baked goods, confectionery products, and event services. The business is seeking to expand its corporate clientele, retail distribution network, and partnerships within the events industry.

Key Responsibilities

1. Corporate Partnerships and Business Development

1. Develop and implement strategies to position the brand as a preferred supplier for corporate gifting, employee celebrations, client appreciation, meetings, and corporate events.
2. Prepare corporate proposals, present product and service offerings, negotiate commercial terms, and convert prospects into paying clients.
3. Build relationships with decision makers in human resources, administration, procurement, marketing, and other relevant departments.
4. Identify and secure partnerships with corporate organisations, including banks and professional services firms.
5. Develop and maintain a pipeline of prospective corporate accounts with opportunities for recurring orders and long term partnerships.

2. Events Marketing and Partnerships

1. Identify and establish relationships with event planners, wedding planners, decorators, caterers, venues, and other relevant vendors.
2. Identify upcoming events and opportunities to showcase the brand’s products and services.
3. Secure partnerships that position the brand as a preferred confectionery supplier for weddings, birthdays, corporate events, and other celebrations.
4. Develop referral arrangements and mutually beneficial collaborations with event industry professionals.
5. Maintain relationships with existing partners to encourage repeat bookings, referrals, and additional business.

3. Retail Partnerships and Distribution

1. Identify and approach supermarkets, grocery stores, and other suitable retail outlets to explore product distribution opportunities.
2. Negotiate commercial arrangements with retail partners, including product placement and supply agreements.
3. Assess prospective retail partners based on customer reach, product suitability, sales potential, and commercial viability.
4. Monitor retail partnership performance and identify opportunities to expand into additional outlets.
5. Coordinate with the operations team to ensure adequate production capacity, product availability, and delivery arrangements.

4. Offline Marketing and Brand Visibility

1. Identify opportunities to promote the brand at corporate gatherings, networking events, exhibitions, and community events.
2. Recommend cost effective marketing initiatives that align with the brand’s target market and revenue objectives.
3. Develop and execute offline marketing campaigns to increase brand awareness and attract new customers.
4. Organise product sampling, promotional activities, and targeted brand activations.
5. Build relationships with complementary businesses and develop cross promotional opportunities.

5. Revenue Growth and Performance Tracking

1. Work towards agreed monthly and quarterly targets for new partnerships, client acquisition, and revenue generation.
2. Prepare regular reports on business development activities, revenue performance, and partnership opportunities.
3. Track leads, meetings, proposals, conversion rates, signed partnerships, repeat orders, and revenue generated.
4. Maintain a structured pipeline of prospective corporate clients, event partners, and retail accounts.
5. Monitor the commercial performance of partnerships and marketing initiatives to identify activities delivering the strongest returns.
6. Collaborate with the business owner and operations team to ensure new opportunities translate into profitable and sustainable growth.

Requirements

Interested candidates should meet the following requirements:

1. Four to six years of experience in marketing, business development, strategic partnerships, sales, or a related commercial role.
2. Demonstrable experience generating revenue through business development, partnerships, or offline marketing initiatives.
3. Proven experience identifying, developing, and securing B2B partnerships or corporate accounts.
4. Experience engaging decision makers in corporate organisations and converting business opportunities into commercial agreements.
5. Ability to develop business proposals, negotiate commercial terms, and close deals.
6. Strong communication, organisation, and stakeholder management skills.
7. Commercial awareness and the ability to identify opportunities that generate repeat business.
8. Strong networking, prospecting, negotiation, presentation, and relationship management skills.
9. Ability to work independently, take initiative, and deliver measurable results.
10. Proficiency in spreadsheets, CRM systems, or other tools for managing leads, tracking sales pipelines, and reporting performance.

Additional Advantages

The following experience will be an advantage:

1. Developing corporate gifting programmes.
2. Managing institutional supply arrangements or retail distribution partnerships.
3. Working in the food and beverage, confectionery, FMCG, hospitality, retail, or events industry.
4. Existing relationships with corporate organisations, event planners, wedding vendors, supermarkets, or retail buyers.

Salary and Compensation

The position offers:

• Monthly Salary: ₦500,000.
• Additional Compensation: Performance based commission.

The vacancy announcement does not specify the commission structure or other employment benefits.

Job Details

Category	Details
Job Title	Marketing & Growth Manager (Offline Marketing & Partnerships)
Recruiter	West Africa Vocational Education (WAVE)
Client Industry	Confectionery and Food Services
Location	Lagos
Employment Type	Full Time
Experience	4 to 6 years
Salary	₦500,000 monthly
Additional Compensation	Performance based commission
Application Deadline	15 November 2026

How to Apply

Interested and qualified candidates should send their CV to recruitments@waveacademies.org.

Use Marketing & Growth Manager (Offline Marketing & Partnerships) as the subject of the email.

Application Deadline: 15 November 2026.