Distributor Partner Specialist at Red Bull

Red Bull is seeking a qualified Distributor Partner Specialist to support the execution of its distribution and trade marketing objectives in the assigned region.

Location: Abuja, Nigeria
Industry: FMCG, Sales and Trade Marketing
Qualification: University degree
Experience: Minimum of 5 years

Job Overview

Red Bull is seeking a qualified Distributor Partner Specialist to support the execution of its distribution and trade marketing objectives in the assigned region.

The successful candidate will work closely with distribution partners to improve sales performance, strengthen trade relationships, implement marketing initiatives and ensure compliance with Red Bull’s execution standards.

The role involves distributor performance management, sales force development, market intelligence, business planning and regular field visits. The position requires significant field engagement, with approximately 70% of working time spent in the market.

About Red Bull

Red Bull was founded in 1984 by Dietrich Mateschitz. The company launched its energy drink in 1987 and established a new product category.

Red Bull operates internationally, with its products distributed across multiple countries.

Key Responsibilities

Distributor Management and Business Planning

• Support the development and implementation of Trade Marketing Calendars and Commercial Annexes in collaboration with the Line Manager and Distribution Partner (DP).
• Help distribution partners achieve mutually agreed commercial and trade marketing targets.
• Build strong working relationships with different departments within distribution partner organisations.
• Support business planning and the preparation of trade marketing plans.
• Monitor distributor performance against agreed business objectives and key performance indicators.
• Lead monthly business review meetings with distributor sales management and teams.
• Identify performance gaps and develop action plans to improve sales and distribution.

Trade Marketing and Market Execution

• Ensure distribution partners implement Red Bull’s Perfect Store standards across relevant sales channels.
• Coordinate, implement and evaluate trade marketing activities and consumer promotions.
• Monitor the implementation of trade agreements across assigned markets.
• Conduct market visits, Perfect Store audits and field execution assessments.
• Review the return on investment of Red Bull coolers placed in the market twice a year.
• Coordinate the ordering, storage, handling and maintenance of point-of-sale materials.
• Monitor cooler tracking, maintenance and related reporting requirements.

Sales Performance Monitoring and Reporting

• Track and report key performance indicators relating to trade marketing and commercial agreements.
• Ensure timely submission of distribution, PSA contract and depletion reports.
• Monitor financial sales, trade sales, stock flow, point-of-sale materials and cooler performance.
• Review monthly distributor and distributor performance manager scorecards.
• Use business intelligence reports and other analytical tools to generate market insights.
• Provide accurate reports and data in line with established reporting templates and timelines.

Training and Sales Force Development

• Educate distributor teams on Red Bull’s brand history, products and brand positioning.
• Train distributor sales personnel on Perfect Store standards and execution targets.
• Conduct classroom and on-the-job training to improve sales capabilities.
• Support sales force development through coaching, recognition programmes and the sharing of best practices.
• Provide constructive feedback to improve distributor sales execution and operational performance.

Field Operations

• Undertake regular market visits to sales outlets across assigned markets.
• Spend approximately 70% of working time in the field, supporting distributor sales teams.
• Conduct field coaching, Perfect Store audits and accompaniment reports.
• Spend the remaining 30% on business planning, meetings, reporting and preparation of business review presentations.
• Maintain awareness of market developments, competitive activities and sales opportunities.

Key Performance Indicators and Expected Deliverables

The successful candidate will be expected to:

• Maintain effective relationships with internal and external stakeholders.
• Support the achievement of business plan objectives and agreed sales KPIs.
• Ensure timely implementation and evaluation of trade marketing activities.
• Improve distributor performance through regular monitoring and action planning.
• Deliver accurate reports within agreed timelines.
• Implement distributor performance management routines.
• Identify market opportunities and recommend effective trade initiatives.
• Maintain professional relationships with distributor management and sales teams.

Requirements and Qualifications

Interested candidates should possess the following:

• A university degree is mandatory.
• Minimum of 5 years’ sales experience in the consumer goods industry. Beverage industry experience is preferred.
• Strong knowledge of trade marketing and the competitive business environment.
• Knowledge of Abuja, Lokoja and Jos open market and off-trade business environments.
• Demonstrated ability to develop and implement successful trade marketing plans.
• Strong negotiation, influencing and relationship management skills.
• Excellent analytical and numerical abilities.
• Proficiency in Microsoft Word, Excel and PowerPoint.
• Good presentation, communication and training skills.
• Ability to work independently and take responsibility for assigned tasks.
• Strong organisational skills and a results-oriented approach.
• Fluency in English.
• Creative thinking, an outgoing personality and a friendly disposition.

How to Apply

The original vacancy announcement provides an online application link. However, the supplied link identifies the location as Kano, whereas this announcement specifies Abuja.

Application link